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VIRTUAL FORUM
DESCRIPTION

Since 2018 I have been running this signature project across EMEA (Europe, Middle East and Africa) region at Iron Mountain. 

The Virtual Forum was established in 2018 under the name Physical Meets Digital. Over the past 4 years I have worked on evolution of the framework to support new business priorities, growing volume of participating markets and changing needs of engagement formats expressed by the audience. Currently, the Virtual Forum has become a blueprint leveraged at Iron Mountain across the globe (incl. Americas, Asia and Australia), and is run throughout the year in over 8 languages. 

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It's a unique content-driver, focused on bringing thought leadership and best practice guidance to the market, as well as providing customers and prospects with a learning and experience sharing platform. Among speakers the Forum guests Iron Mountain leaders and external industry experts, incl. companies like Google, HPE, KPMG, UAE National Archives, GE, IBM, and many more. 

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The event was recognised for it's professionalism and complexity by B2B Marketing receiving a B2B Martech Award in 2019 for the Best use of martech for live events. It has also been awarded with the Iron Mountain internal achievement award Play to Win.

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The Forum has always been driven by a group effort and managed by myself in 2018, 2020 - 2022. Since 2020 I have also been the primary producer of the English thought leadership content of the event, incl. content & creative strategy, pre- and post- promotion, topics & talk tracks development, as well as video editing. 

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The Virtual Forum started as a low-budget production, delivered with
minimal investment. With the growth of the programme across the region 

the strategy evolved and the user experience continued to be optimised. 

A small-scale webinar programme developed into a fully-fleshed, 
high-quality and strategic business-critial initiative for the entire marketing 

organisation.

 

This was one of the most successful projects I had the opportunity to build from the ground up.

MY RESPONSIBILITIES & ACHIEVEMENTS 
  • Full structure and project strategy development
  • Overall project management, incl. stakeholders relations
  • Content & creative strategy development & execution
  • Thought leadership development, incl. speakers sourcing, outlines production, video production & editing,
    post-event content development (content can be viewed below)
    • working with speakers, partners & broader marketing team​
    • collaboration with copywriters & designers
    • management of digital agencies 
  • Promotion plan establishment & execution
KEY RESULTS
  • Pipeline generation: over $9M in 2021 (over $19.9M since 2018)
  • Revenue generation, almost $3M in 2021 (over $11.5M since 2018)
  • Relevant, high-quality & scalable content development, incl. translations 
  • Improved market awareness & database building (contributing to >2.2K net new leads in 2021)
2020 Physical Meets Digital is BACK!

2020 Physical Meets Digital is BACK!

Physical Meets Digital Virtual Forum is back and it's evolved! Register today for free and enjoy an even bigger Virtual Forum experience with Thought Leadership sessions and practical Clinics! It's right here: www.ironmountain.co.uk/physicalmeetsdigital
Workplace reorganisation in practice: decluttering your office to reclaim valuable space

Workplace reorganisation in practice: decluttering your office to reclaim valuable space

In the previous session we looked at decluttering your home office, but as more businesses are moving towards flexible ways of working, they are actively looking at options on how to reorganise their valuable real estate. Some organisations are looking at returning the workforce back to the office safely, some are moving to a different workspace, and some are closing their sites permanently and moving their people to work remotely or to local offices. In this video, Peter Long, who leads our Clean Start programme, will take you for a virtual walk through our own workspace and illustrate different ways of utilising valuable spaces. We will show you common areas we usually spot as opportunities with our customers, and will give you practical tips on how to “clean start” in the “new normal”. Learn more: https://www.ironmountain.co.uk/secure-storage/records-and-media/clean-start
Embracing change: mindful and effective remote workforce management

Embracing change: mindful and effective remote workforce management

Remote change management poses a lot of challenges not only for leaders, who need to adapt their ways of working with flexible teams but it also impacts HR departments, who need to evolve their recruitment, onboarding and training processes; optimise performance and skills management; as well as compassionately address exiting employees. In this 30min Drop-in Clinic, Kate Holt, Partner, People and Change at KPMG talks to Iron Mountain’s Vice President of UKI Sales, Elizabeth Bramwell, about how HR teams transition their processes to accommodate remote workforce and how they support leaders and employees in their move towards virtual working. Learn more: https://www.ironmountain.co.uk/physicalmeetsdigital
Is it data? Is it a record? Is it information?

Is it data? Is it a record? Is it information?

Putting structure to information is a key factor to making sense of it, and an essential building block to structuring your data is classification. But that’s just one part of the story - you need to know where your information comes from and where it moves, throughout its lifecycle. In this 30min session, our speakers discuss common challenges in defining and organising information and the relationship between data and records. They will share tips on conveying the importance of information classification to internal stakeholders and managing it all in a compliant manner. Learn more: https://www.ironmountain.co.uk/physicalmeetsdigital
Information Governance is for life, not just a crisis

Information Governance is for life, not just a crisis

It shouldn’t take a crisis to take control over your information & data. IG is more than a job title or a team; it's a programme of holistic improvements for the business. Drawing on over 40 years of combined experience, in this 30min Drop-in Clinic, Tony and Tim will look at sustainable IG, uncovering the real potential of IG as a programme for all parts of the business.They will tackle questions like how to talk to the business and present IG as a value-add to anyone's job? What tools and frameworks are available to help you benchmark IG capability and measure improvements? And when to use them to ensure the IG Programme is supported whatever the weather? Learn more: https://www.ironmountain.co.uk/physicalmeetsdigital #physicalmeetsdigital
Managing information and knowledge access for virtual teams

Managing information and knowledge access for virtual teams

Artificial Intelligence and machine learning are undoubtedly the future of the way we manage information. There’s, however, always a compliance concern that comes up in conversations about these technologies. Can AI and ML help organisations with their compliance efforts? Listen to Iron Mountain experts - Arlette Walls, Global Records and Information Manager, and Nicola Bagwell, Director InSight Enablement and Customer Success - discuss leveraging AI and ML technology in managing compliance throughout your information lifecycle. Learn more: https://www.ironmountain.co.uk/physicalmeetsdigital #physicalmeetsdigital
Embracing change: mindful and effective remote workforce management

Embracing change: mindful and effective remote workforce management

Your now remote teams need easy and flexible access to information, also that physical one. Digitisation, ensuring data quality and accessibility for your internal customers is a first step. But with the high volume of staff changes - people exiting the business, newly onboarding employees, and an influx of highly rotational contingent workforce - organisations need to be capturing the knowledge. How to effectively do all of that? In this 30min Drop-in Clinic, Jane Scott, Senior Manager of Data & Analytics at KPMG, and Iron Mountain’s Commercial Director, Russell Sanderson, discuss best practices and answer any questions regarding remote information access for virtual teams. Learn more: https://www.ironmountain.co.uk/physicalmeetsdigital
No choice but to change: remote people and information management

No choice but to change: remote people and information management

With the sudden move to working from home, organising the workspace and finding the work-life balance have proven to be challenging for many of us. Therefore, we’ve been on a quest to find some help. Answer? What we need is a Vicky! In this video Vicky Silverthorn, a Professional Organiser and a Founder of “You need a Vicky” helps us become less stressed and more productive, by decluttering our space and creating clear work-life boundaries. Learn more: https://www.ironmountain.co.uk/physicalmeetsdigital
Operational resilience: a business strategy in and out of crisis

Operational resilience: a business strategy in and out of crisis

Managing change is a challenge in the best of times, but now, even managing change has changed. This year has turned everything upside down - the way we work, communicate, operate, access and share information, and think about the future of business. Change really focuses on three elements - people, process and technology. In this session we focus specifically on the people side. Our speakers, Jenny Baynes, a Smarter Working business Change Lead at the Cabinet Office, and Wayne Rogers, Vice President, Global Safety, Risk & Security, at Iron Mountain, share their best practices on remote people management and data-driven decision making. Learn more: https://www.ironmountain.co.uk/physicalmeetsdigital
Home office decluttering tips with Professional Organiser Vicky Silverthorn Promo

Home office decluttering tips with Professional Organiser Vicky Silverthorn Promo

For years businesses have been focusing on efficiency but the recent global crisis has proven that resilience is where we should focus.The Covid-19 pandemic has created a need to shift perceptions on developing business strategy, and uncovered gaps and imperfections in current resiliency plans. How can we be prepared for the potential second wave and other crises in the future? What new regulations could impose resilience-thinking? Can operational resilience help with managing risk? And what immediate steps can an organisation take to become more resilient and return safely to the office? Sue Trombley tackles these questions with our EMEA business leaders - Phil Shepley and John Wegman. They share their insights, best practice and actionable tips to take into your next planning meeting. Learn more: https://www.ironmountain.co.uk/physicalmeetsdigital
Operational resilience: a business strategy in and out of crisis

Operational resilience: a business strategy in and out of crisis

With the sudden move to working from home, organising the workspace and finding the work-life balance have proven to be challenging for many of us. Therefore, we’ve been on a quest to find some help. Answer? What we need is a Vicky! Join this Drop-in Clinic of #PhysicalMeetsDigital with Vicky Silverthorn! Learn more: https://www.ironmountain.co.uk/physicalmeetsdigital
Covid-19 lessons: operational continuity and business growth in international settings

Covid-19 lessons: operational continuity and business growth in international settings

New regulations require businesses to limit contact in workplaces and an influx of remote workers needs enabling secure access to records from their home offices. What steps should you take to prepare for adhering to social distancing guidelines? How can you ensure compliance with your records and information management, privacy and security policies? Roberts Nathan have already reorganised their workspace and adjusted to new working patterns. During this 30min discussion Phil Shepley and Aidan Scollard will discuss best practices and actionable tips to prepare for the 2nd phase of COVID-19. #physicalmeetsdigital Find out more here: https://www.ironmountain.co.uk/utility/covid-19/we-are-in-this-together/office-space-disruption-and-transformation
Physical Meets Digital 2019 Promo

Physical Meets Digital 2019 Promo

#PhysicalMeetsDigital continues in 2019 from August 27th until November 28th. Don't miss online sessions with industry experts on digital transformation, hybrid storage, security and compliance. https://www.ironmountain.co.uk/physicalmeetsdigital
Achieving compliance with better data lifecycle management

Achieving compliance with better data lifecycle management

Legislation like GDPR places greater pressure on businesses to implement privacy by design and default with efficient data lifecycle management. Discover more: https://bit.ly/2BxxbUI
Physical Meets Digital - Exploring The New Landscape Of Data Privacy

Physical Meets Digital - Exploring The New Landscape Of Data Privacy

Visit our website: https://www.ironmountain.co.uk/
Data migration and preservation in the digital age

Data migration and preservation in the digital age

Modern data migration and archiving solutions are helping bridge the chasm between digital and physical media to protect our heritage and secure our most valuable assets. Discover more: https://bit.ly/2BxxbUI
Why enterprises need secure data management in the age of the cloud

Why enterprises need secure data management in the age of the cloud

Data protection no longer starts and ends in the corporate data center. As enterprises move to the cloud, a holistic and secure data management plan is now mandatory. Discover more: https://bit.ly/2BxxbUI
Mott MacDonald’s IT Asset Disposition Strategy

Mott MacDonald’s IT Asset Disposition Strategy

IT recycling strategy strengthens cybersecurity and revenue for global consultancy. Learn about an implementation of a secure IT asset disposition programme from the experience of Mott MacDonald. #physicalmeetsdigital https://bit.ly/2Qe62Pr
Privacy by design and GDPR retention policy

Privacy by design and GDPR retention policy

Privacy by design is a core tenet of GDPR. Implementing a GDPR retention policy requires a legitimate purpose for processing the data, and any legal requirements for retaining it. Discover more: https://bit.ly/2BxxbUI
The evolution of records and information management

The evolution of records and information management

Overcoming the challenges of records and information management in an age of constant technological and legislative change.
Emerging Technologies Teaser

Emerging Technologies Teaser

Emerging Technologies Teaser
Physical Meets Digital - Mapping The Path Through Emerging Technologies

Physical Meets Digital - Mapping The Path Through Emerging Technologies

Visit our website: http://www.ironmountain.co.uk/
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