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SOCIAL MEDIA
PROJECT PURPOSE
Building social presence both organically as well as through paid channels was a priority for the EMEA markets at Iron Mountain in 2018 - 2020. I developed a social media strategy for both organic and paid channels, focusing on LinkedIn, to accommodate addressing the full customer journey as well as support various content promotion and creation.
MAIN COMPONENTS
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organic social strategy - supporting the main EMEA markets (UK&I, Benelux, France and DACH)
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organic social execution, incl. posts copywriting and social media calendar scheduling
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implementation of an employee advocacy programme #IamIM
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introduction of a vlog series Two Petes in a Pod
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paid social strategy development and agencies management
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campaigns optimisation​
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budget management
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content calendar development
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process implementation
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KEY RESULTS
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5x growth of followers of the organic LinkedIn channel
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increase of employee engagement
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increased exposure of existing content
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development and promotion of new thought leadership
#IamIM Programme
Vlogs
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