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SOCIAL MEDIA
PROJECT PURPOSE
Building social presence both organically as well as through paid channels was a priority for the EMEA markets at Iron Mountain in 2018 - 2020. I developed a social media strategy for both organic and paid channels, focusing on LinkedIn, to accommodate addressing the full customer journey as well as support various content promotion and creation.
MAIN COMPONENTS
  • organic social strategy - supporting the main EMEA markets (UK&I, Benelux, France and DACH)
  • organic social execution, incl. posts copywriting and social media calendar scheduling
  • implementation of an employee advocacy programme #IamIM
  • introduction of a vlog series Two Petes in a Pod
  • paid social strategy development and agencies management
    • campaigns optimisation​
    • budget management
    • content calendar development 
    • process implementation
KEY RESULTS
  • 5x growth of followers of the organic LinkedIn channel
  • increase of employee engagement
  • increased exposure of existing content
  • development and promotion of new thought leadership 
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