SOCIAL MEDIA
PROJECT PURPOSE
Building social presence both organically as well as through paid channels was a priority for the EMEA markets at Iron Mountain in 2018 - 2020. I developed a social media strategy for both organic and paid channels, focusing on LinkedIn, to accommodate addressing the full customer journey as well as support various content promotion and creation.
MAIN COMPONENTS
organic social strategy - supporting the main EMEA markets (UK&I, Benelux, France and DACH)
organic social execution, incl. posts copywriting and social media calendar scheduling
implementation of an employee advocacy programme #IamIM
introduction of a vlog series Two Petes in a Pod
p aid social strategy development and agencies management
campaigns optimisation​
budget management
content calendar development
process implementation
KEY RESULTS
5x growth of followers of the organic LinkedIn channel
increase of employee engagement
increased exposure of existing content
development and promotion of new thought leadership
Iron Mountain Europe Honors World Mental Health Day Mountaineers come together to tackle the stigma of mental health issues in the workplace. Hear their stories as they share the challenges they encountered during the COVID-19 pandemic crisis, creative ways they found to overcome those difficulties and a very special message they have for those who need mental health help now.
#IMNotAlone #MentalHealth #MentalHealthForAll
Thomas #IamIM What is your passion?
#IamIM Importance of diversity of thought Why is diversity important for John? Watch the video and explore his view on diversity of thought.
Sally Digital Transformation Friday #IamIM
Importance of diversity Why is diversity important to you?
Sharing memories from Iron Mountain #IamIM Iron Mountain's Executive Vice President and Chief Operating Officer shares one memory from his time in the company. #diversity #inclusion #IamIM
Subject Access Request Best Practices Are you managing your Subject Access Requests in a timely manner? Do you sustain clear communication throughout the process? The complexity and the volume may pose a challenge.
Listen to the conversation exploring best practices for management of SARs.
"Two Petes in a Pod" Police Evidence Secure Storage Storage of police evidence poses a challenge to many stations. How to manage it securely and keep the chain of custody? How to avoid losing vital evidence? How to go about transportation?
Watch Iron Mountain experts discuss possible solutions for secure storage of police evidence.
https://www.ironmountain.co.uk/secure-storage
"Two Petes in a Pod" Deal or No Deal: Contracts Governance How can procurement prepare for Brexit? Are there any implications from the supply chain perspective that you should take into account? Can we expect an inflation of costs?
Watch Iron Mountain experts discuss what can Brexit mean for your contracts governance.
https://bit.ly/306nM1B
"Two Petes in a Pod" Deal or No Deal: HR Processes How can you prepare your HR for Brexit? Are there any implications from the documents' retention policy perspective? Can we expect a talent war? Watch Iron Mountain experts discuss what can Brexit mean for HR processes.
https://www.ironmountain.co.uk/information-management
"Two Petes in a Pod" Mental Health at Iron Mountain Discussion about mental health issues is still difficult in a workplace. Iron Mountain has launched a dedicated programme to support their employees with this side of their well-being.
"Two Petes in a Pod" Deal or No Deal: Short term secure storage for Brexit Should you be stockpiling for Brexit? what are your secure storage options? what and where can you store? Iron Mountain experts discuss how to proactively prepare for any version of Brexit.
https://www.ironmountain.co.uk/secure-storage
"Two Petes in a Pod" Deal or No Deal: Healthcare What challenges is the healthcare sector facing in light of Brexit?
How can NHS prepare for changes to their physical and digital information? What else apart from medicine can NHS consider storing off-site? Watch Iron Mountain experts discuss what can Brexit mean for the healthcare sector in the UK.
https://www.ironmountain.co.uk/
