I'm an experienced marketing professional with a proven record of driving successful full funnel campaigns, creative and high-quality multi-format content. My passion lies in development, management and execution of innovative and complex, multichannel marketing programmes and strategies, aligned with customer journey and business priorities. Data-driven decision making, creativity and agility are at the heart of my projects. I believe in finding the balance between scalability and localisation of marketing efforts to engange and connect with the audience and drive high results.

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