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'DATA RISKS' CAMPAIGN 
PROJECT PURPOSE
The campaign based on a market research (11,000 office workers in 10 countries in EMEA) dedicated to identifying information security risks employees take whilst working in the hybrid setting. To further ground the reseach results, we engaged a behavioural psychologist to comment on research results. From the results, I worked with the agency, copywriters and designers to deliver a high-quality and practical guide with tips for business leaders for building resilience into a long-term strategy.
MAIN COMPONENTS
  • Market research across office workers and data managers
  • Set of best practice guides (generic & industry-specific) - in 8 languages (EN, DE, ES, FR, SE, TR, PL, NL)
  • Report and blog with commentary from behavioural psychologist
  • Interactive infographic with research findings
  • Online event
  • Email promotion (owned & 3rd party)
  • Paid and organic social media campaign
  • Podcasts sponsorship (UK, NL, RSA, TR)
  • Content syndication for demand generation
  • Broad digital promotion 
  • Dedicated landing page to host all content in 10 markets
KEY RESULTS
  • 175 pieces of coverage, reaching over 600,000,000 UMVs
  • >1M impressions in paid promotion
  • 1.4% CTR from Spotify
  • >2min average time on page 
  • 350 event registrations, 90 live participants
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