The evolution of work from anywhere has resulted in development of the new market segment - digital employee experience (DEX). In response to this change, the new category of products and solutions was being established and the team needed thought leadership and full-funnel content support to help drive awareness about the topic. 

This was my first project at Ivanti, which I took on already in my first month. I developed a comprehensive content strategy that supported a large diversity of content formats and alignment with the customer journey stages. 

The flagship piece of the strategy was the proprietary research, which I developed in partnership with the PR team. It was critical for the content to be globally scalable and represent local relevancy, therefore all of the anchor content had its regional versions, calling out specific reseach and 3rd party references from the local market. 

This set of content has been since leverged for the purposes of global and local campaigns, as well as facilitated a large volume of physical events talk tracks.