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REBRAND CAMPAIGN
PROJECT PURPOSE
To support the launch of the new logo and brand narrative, I developed the creative strategy, content and the full media plan to establish wider brand recognition in the EMEA region. One of the key components of this project was the level of new platforms testing and complexity of creative mapping, which spanned across 20 countries. Outside of the traditional B2B platforms like LinkedIn, the campaign was executed on YouTube, Twitter, Instagram and Spotify, as well as in account-targeted display. The creative strategy and content were further impemented in the APAC region.
MAIN COMPONENTS
  • Integrated digitl campaign across 14 countries and 6 languages
  • ABM display (banners targeted at specific accounts)
  • Paid social: LinkedIn, Instagram, Twitter
  • YouTube in-stream ads
  • Spotify voice ads 
KEY RESULTS
  • >10M impressions in 3 months
  • >43% view rate on YouTube (benchmark: 32%)
  • >8% ad recall rate on Instagram (benchmark: 3%)
  • >1.4% CTR on Spotify 
  • > 4% of overall website traffic to the campaign landing page
  • >3min average time on landing page
  • 5 direct phone calls
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